Exclusive: Fendi Sets Pop-ups at Dover Street Market Stores

MILAN — Fendi is launching three pop-up stores at Dover Street Market in London, Tokyo and New York.
The new spaces will be entirely dedicated to the playful Fendi Vocabulary, unveiled for fall and designed by Silvia Venturini Fendi. The essential words of this vocabulary — Yes, Love, Fantastic, Trust, Hope, Think — were inspired by Ernest Hemingway’s lexicon and will spill into the Dover Street Market London Haymarket store from June 22 to July 2; in the Tokyo Ginza unit from July 29 to Aug. 16, and at the New York venue from Sept. 7 to 21.
Venturini Fendi said that the vocabulary includes “very simple and common words that yet in their simplicity have a very important meaning that is going to be forever and that can help us in difficult moments. There are so many changes going on and things are moving faster and faster in the world, that is why I think that we have to evolve and look at the future with an optimistic attitude that can help us facing all these changes and challenges. Yet, we have to look forward without forgetting the fundamental values of the past. That is why I have chosen to use

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Source: Women’s Wear Daily
Exclusive: Fendi Sets Pop-ups at Dover Street Market Stores

Exclusive: Fendi Sets Pop-ups at Dover Street Market Stores

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