EXCLUSIVE: French Label Koché to Stage Pre-Fall Show in New York

PARIS – After Paris and Tokyo, Christelle Kocher is ready to bring her rule-breaking approach to catwalk shows to New York.
The French designer will hit the Big Apple on Dec. 12 to showcase her pre-fall collection for her ready-to-wear brand Koché, alongside a capsule men’s wear collection marking the start of a new two-season partnership with The Woolmark Co.
The display, to be held at the Strand Bookstore on Broadway, will also feature the next chapter in her ongoing collaboration with Paris soccer club Paris Saint-Germain — with perhaps a celebrity footballer or two in attendance, league schedules permitting.
Known for blending streetwear influences with the kind of upscale techniques usually reserved for couture, Kocher has staged guerrilla-style shows in locations including a crowded underground station and a historic covered shopping arcade in Paris, as part of her ethos of sharing fashion with the masses.
With its slogan “18 Miles Of Books,” the Strand is one of New York’s oldest and largest independent bookstores, featured in movies including “Six Degrees of Separation,” “Julie & Julia” and “Remember Me.”
“This is the first time we are doing a show for a pre-collection,” said Kocher, adding that she has a “special relationship” with New York, where

Follow WWD on Twitter or become a fan on Facebook.

Read More…
Source: Women’s Wear Daily
EXCLUSIVE: French Label Koché to Stage Pre-Fall Show in New York

EXCLUSIVE: French Label Koché to Stage Pre-Fall Show in New York

#fashion

Leave a Reply

Your email address will not be published / Required fields are marked *