Fashion Tech Lab Showcases Sustainable Innovations

SEVEN TECHNOLOGICAL VIRTUES: The path forward in fashion has never seemed clearer than at the Google Arts & Culture lab, where groundbreaking technologies were presented at the Fashion Tech Lab’s Paris launch on Monday.
“There is a revolution happening in material science, bio- and nanotechnologies. It’s coming into our industry, which, despite producing new trends every season, hasn’t changed its technology for a century,” Fashion Tech Lab founder Miroslava Duma said.
The multinational incubator, agency and philanthropic organization aims to parlay innovation into solutions for the fashion industry in a bid to improve its environmental and social footprint, while fostering style and creativity. As Pascal Morand, executive president of the French couture federation, summarized, “intimately mixing these technological advances in fashion is fundamental.”
Serial entrepreneur Duma said an experimental lab was set to launch in 2018, to connect young talents in design with engineers and scientists to create future-proofed, problem-solving designs.
“The future is in this room and we have no other choice. This is how it’s going to be, and if it isn’t, we don’t have a future,” said Stella McCartney, as press, fellow designers and industry heavy-hitters joined the British designer and cohost Duma for a presentation of seven exhibitors offering solutions

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Source: Women’s Wear Daily
Fashion Tech Lab Showcases Sustainable Innovations

Fashion Tech Lab Showcases Sustainable Innovations

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