Generation Z Steers Denim Trends at Denim Première Vision

PARIS — The influence of Generation Z was hard to miss at the recent 10th anniversary edition of Denim Première Vision. The Nineties is still going strong, but experts also attributed a shift to a softer, lighter mood to the social-media-native generation. Directions like delicate, sophisticated, tone-on-tone jacquards in the season’s ruling sky blue shade are replacing the gritty vintage look that has been holding the denim category under its sway.
For these youngsters — who are between 11 and their early 20s, and came of age with selfies, Snapchat and YouTube — “Their own new vision of denim is fresh and contemporary,” said Marion Forêt, fashion product manager at Denim Première Vision.
Traffic at the three-day event — held Nov. 14 to 16 at the Paris Event Center — was stable, with around 66 percent of the 2,000 visitors hailing from abroad.
The next edition — set to run May 23 and 24 — will mark a changing of venue to Paris’ Parc Floral, skimming off a day.
“To this generation, vintage is the Nineties — an era like the Sixties is pre-historic, it doesn’t mean anything. Vintage is Nineties hip-hop, rave parties, the beginning of electronic music, skateboarding baggies, the beginning of Supreme

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Source: Women’s Wear Daily
Generation Z Steers Denim Trends at Denim Première Vision

Generation Z Steers Denim Trends at Denim Première Vision

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