May 25, 2017 by Chris Kilkus
Jason Wu to Combine Resort With Spring Runway
Jason Wu’s name will not be on the resort schedule this season. Instead of showing the collection to press during the late May-early June schedule, he will show his resort collection during his spring runway show. Pre-fall will be combined with Wu’s fall runway collection, although he will continue to show the pre-seasons to buyers during the traditional markets.
This shift is the latest in a series of baby steps Wu has taken — including scaling back his runway show to a small, intimate production — to alleviate some of the confusion and clutter that has bogged down the luxury market.
“People are basically inundated with too many things and too many stories,” he said. “The fast-fashion world can turn product around so quickly, and it’s not very expensive product, but I don’t think luxury should try to compete with that. It doesn’t make sense.”
Essentually Wu is streamlining his message to two key stories a year — spring and fall — instead of four. He’ll have the same amount of product for the resort delivery, which will be called spring one and it will be designed to coordinate with the runway collection, something that he finds liberating from a creative perspective.