Juventus Looks to Japan, China, Australia to Build Licensed Product Sales With Help From IMG

CHARGING EAST: Like scores of other big-name entities, Juventus Football Club SpA has set its sights Eastward to build licensed product sales in Japan, China and Australia.
After lining up IMG last year to broker licensing deals in Asia, Australia and New Zealand, the 120-year-old soccer club has added apparel, gadgets, car accessories and luggage. To try to extend its reach in Japan, the Italian organization will be selling two more apparel lines for women and men, including one imprinted with cartoonish Juventus illustrations early next year. The other will feature specially designed jackets, shirts, sweatshirts and polo shirts. Sales potential is strong, considering the club has a social media reach of nearly 44.8 million. Never mind the followings of players like forward Paulo Dybala, who reportedly gained eight million Instagram followers this year alone.
Fans in Japan will also have the chance to buy branded car accessories such as seat covers, cushions and sun shades, as well as game cards, phone cases, key chains, wallets and mugs. Juventus luggage and other apparel is already sold in China. Marcelo Cordeiro, IMG’s licensing director, said, “The unveiling of Juventus’ new identity and logo presents many exciting opportunities for future and continued brand extension.
These initiatives

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Source: Women’s Wear Daily
Juventus Looks to Japan, China, Australia to Build Licensed Product Sales With Help From IMG

Juventus Looks to Japan, China, Australia to Build Licensed Product Sales With Help From IMG

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