L.A. Mayor Launches L.A. Original Line and Pop-up to Support Local Manufacturers

Los Angeles Mayor Eric Garcetti will be among the luminaries at tonight’s Westfield Century City opening night gala, but he’ll be doing double duty as he presides over the opening of the L.A. Original pop-up shop there.
An initiative of the Mayor’s Fund for Los Angeles, in collaboration with the Mayor’s Office of Economic Development, the L.A. Original pilot program supports the city’s creative economy and local manufacturers. It has joined with more than 20 local companies and retailers to create and provide products for the L.A. Original line, including Clare V. handbags, Carrots hats and T-shirts, Garage Skateboards, Cisco Home sustainable furniture, Cha Cha Nail covers, Zero Gravity phone cases, Hedley & Bennett aprons and Sisters of Los Angeles glasses.
“Because L.A. is the creative capital of the world and America’s largest manufacturing hub, this program began with the desire to support and promote those legacy industries,” said Garcetti, who added that the program’s proceeds will support creative entrepreneurs across the city.
“The L.A. Original logo can be used and elaborated on by local makers, artists and manufacturers to indicate that a product was designed, produced or assembled in the Los Angeles area. Makers can design, create, sell and export their products

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Source: Women’s Wear Daily
L.A. Mayor Launches L.A. Original Line and Pop-up to Support Local Manufacturers

L.A. Mayor Launches L.A. Original Line and Pop-up to Support Local Manufacturers

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