La Vita Armani: Giorgio Armani Sweeps Into London to Showcase Emporio Collection

LONDON — Giorgio Armani gave this beleaguered city a lift -—and a shower of stardust — opening his newly refurbished Emporio Armani store on New Bond Street, hosting a party where Ellie Goulding and A-ha performed, and showcasing the work of young London talents at his spring 2018 runway event on Sunday night.
To mark his big moment in the country that on Friday witnessed its fifth terror attack this year, 700 black cabs and double-decker buses were customized with Emporio campaign images, while the London Eye and County Hall were specially illuminated with an Emporio Armani projection on the first night of London Fashion Week.
It has been 11 years since Armani has done anything big in London: In 2006, the brand took over Earl’s Court to show the spring 2007 collection with Leonardo DiCaprio and James Franco in the audience and Beyoncé performing at the event, which raised money and awareness for AIDS.
This time around it was all about the new face of Emporio, and while the event was on a much smaller scale, the energy — and positivity — weren’t lacking at the Tobacco Dock show and party venue in east London.
“We’re very emotional about this show and, also, my uncle is

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Source: Women’s Wear Daily
La Vita Armani: Giorgio Armani Sweeps Into London to Showcase Emporio Collection

La Vita Armani: Giorgio Armani Sweeps Into London to Showcase Emporio Collection

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