Lacoste Unveils Joint Footwear Venture With Pentland Group

SHOE-IN: Lacoste is looking to gird its footwear business by forming a joint venture with its longtime global licensee for the category, Britain’s Pentland Group.
The move reflects Lacoste’s strategy to push for better integration with its various license holders, which also include Procter & Gamble Prestige for fragrances, Movado Group for watches and Charmant Group for eyewear.
The new venture will be based out of Pentland’s London headquarters, according to a statement released Monday. Pentland will oversee the creation and production of the brand’s footwear lines as well as distribution in Britain. Lacoste will handle distribution in its main territories.
Andy Long, chief executive officer of Pentland Brands, said the move “demonstrates the strength of the relationship between Pentland and the Lacoste Group, which is the result of 26 years of collaboration since 1991.”
Thierry Guibert, president of Lacoste Group, said the venture is fully in line with the group’s “strategic project which aims to promote the brand’s prestige and optimize the coordination of all product categories, thus reinforcing the Lacoste style everywhere in the world.”
With annual sales of $3 billion across 190 countries, Pentland Brands — a third-generation, family-owned business — counts Berghaus Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, Kangaroos, Mitre

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Source: Women’s Wear Daily
Lacoste Unveils Joint Footwear Venture With Pentland Group

Lacoste Unveils Joint Footwear Venture With Pentland Group


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