June 9, 2017 by Chris Kilkus
LuisaViaRoma to Launch LVR Editions
MILAN — LuisaViaRoma is gearing up to launch LVR Editions, a series of exclusive collaborations between the Florentine luxury retailer and a range of international established and upcoming labels.
Each month, starting from June 16 and for one year, a different cobranded product will be on sale in a dedicated section of luisaviaroma.com.
The project will kick off with Sergio Rossi, which worked with LuisaViaRoma on a cobranded shoe marking a further evolution of Sergio Rossi’s Sr1 collection. The footwear design is an ankle strap, flat style crafted from stretch napa leather, which is punctuated by micro studs applied by hand.
“Each new season we plan to expand our Sr1, the collection which marked the relaunch of Sergio Rossi,” said Sergio Rossi chief executive officer Riccardo Sciutto. “Thanks to its recognizable, modern style we are able to develop collaborations like the one with LuisaViaRoma, an important partner and a unique store we are proud to work with.”
Upcoming collaborations will include exclusive items by Dolce & Gabbana, Dilara Findikoglu, Italia Independent, Angel Chen, Marina Hoermanseder and Superga.
According to LuisaViaRoma chief executive officer Andrea Panconesi, the 12 products of the LVR Editions series will be re-edited next year to be sold at the new LVR multifunctional space,