Manish Arora Launches Diffusion Line with Riva in the Middle East

DUBAI — Designer Manish Arora has launched a diffusion collection with the Kuwaiti high street retailer Riva that includes embroidered jackets and long dresses, jewel embellished military jackets and T-shirts, and some children’s wear. It will be available in Riva stores throughout the Middle East and online.
“This is the first time I’ve specifically done a collaboration for the region,” said Arora. “Everything was about timing. This was the right time to make some noise in the Gulf.”
With prices ranging from $55 for a T-shirt to $300 for a long embellished cape dress, the collection brings the designer’s work to a new audience. “You cannot reach everyone, that’s when you need to collaborate with brands like Riva because they have a larger customer base and price accessibility. It’s a great platform to reach people,” he said.

Manish Arora for Riva 

Arora’s collection has a uniquely Middle Eastern touch, with certain pieces resembling kaftans and abayas. Arora says he spent time working with the Riva design team to understand their aesthetic. “We always try to understand the brand and what their strengths are. The end result is a perfect combination of both worlds. From their end it may be the silhouettes or shapes or fabrics, from

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Source: Women’s Wear Daily
Manish Arora Launches Diffusion Line with Riva in the Middle East

Manish Arora Launches Diffusion Line with Riva in the Middle East

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