Margherita Missoni Reveals Collaboration With Splendid

MIXING IT UP: Margherita Missoni and Splendid have collaborated on an exclusive collection that hits stores and online in March. Missoni, the 34-year-old granddaughter of Missoni founders Ottavio and Rosita Missoni, who lives outside of Milan, said that Splendid got in touch with her and they started talking about a collaboration.
“It was a fun fit because they’re Californian and very different from my Italian culture and aesthetic, but at the same time, there’s a laid-back, easy element to them and their DNA, which is part of my way of living and dressing,” said Missoni, wearing a red caftan from her new collaboration.
Pamella Protzel-Scott, vice president of design and creative director of Splendid, added, “I’ve always been a fan of Margherita’s personal aesthetic. I love that she has a very vibrant and playful sensibility, and I thought it would fit so nicely with Splendid.” The two have been working on the project for several months. Splendid was acquired by Delta-Galil in 2016.

Pamella Protzel-Scott and Margherita Missoni 

According to Missoni, they used Splendid’s shapes and easy pieces but added details that would feel artisanal and hand-crafted, such as chain-stitch embroidery on her caftan or a daisy print on the jeans. “Margherita means daisy

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Source: Women’s Wear Daily
Margherita Missoni Reveals Collaboration With Splendid

Margherita Missoni Reveals Collaboration With Splendid