Newbark and Theory Link for Footwear Collaboration

Los Angeles-based stylist sisters Maryam and Marjan Malakpour and their footwear brand Newbark have linked with Theory to design capsule collections beginning with a pre-fall collection launching next Thursday in Theory’s Melrose Avenue flagship.
“We met Andrew Rosen when we were selected as CFDA/Vogue Fashion Fund finalists last year, so that’s how the opportunity came up, and we’ve been working on this for the last six months,” Maryam said.
The Malakpours took their core loafer and sandal styles and used Theory’s ready-to-wear fabrics and leathers such as red velvet, zebra print calf hair, denim and Army green cotton retailing for $264 to $345. The retailer already sells shoes from the regular Newbark collection.
The collaboration will launch with a two-week pop-up inside the Theory in Los Angeles before rolling out in other Theory stores. At Thursday night’s party, where hipster singer Cherry Glazerr will perform, guests will also be able to customize their shoes with one-of-a-kind Swarovski patches.
The sisters launched Newbark in 2009 with a folding leather travel flat, after growing tired of aching feet from traveling. “It’s like when your feet are barking it means they’re hurting, that’s where the name comes from,” Marjan said.
They expanded into a full footwear and accessories

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Source: Women’s Wear Daily
Newbark and Theory Link for Footwear Collaboration

Newbark and Theory Link for Footwear Collaboration

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