Nine Ballerinas Team Up to Launch Company Collective E-commerce

EN POINTE: Nine professional dancers — most of whom are under contract with the American Ballet Theatre — have banded together to create a clothing line called Company Collective.
The direct-to-consumer brand will debut online next month and is geared for stylish and physically fit city dwellers in their 20s, 30s and 40s. Non-ballet shoppers may not recognize how the compact collection was inspired by such rehearsal staples as black marley floors, satin ribbons, leather soles or pointe shoes. The dancers have experimented with using some of the tens of thousands of pointe shoes that are thrown away each year for recycled trims that will be released as special-edition pieces after the launch. The discarded shoes will also be featured in public art projects. The group of New York-based dancers plan to work with more dance companies to extend the collection.
Cofounder Jamie Kopit said, “As dancers, we’re very in tune with our bodies. We’re in the aesthetic arts, so we’re always looking at ourselves in the mirror and we’re creative. It makes sense that we could design what we put on our bodies, which we work so hard to perfect. Plus, a lot of dancers are used as muses or models

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Source: Women’s Wear Daily
Nine Ballerinas Team Up to Launch Company Collective E-commerce

Nine Ballerinas Team Up to Launch Company Collective E-commerce

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