October 4, 2017 by Chris Kilkus
Ordre.com Hosts Live Showroom in Paris
PLACE YOUR ORDRE: Online wholesale buying platform Ordre.com has branched out into the physical world during Paris Fashion Week, with the first edition of its Ordre Live showroom in the buzzy Marais area, featuring a cadre of upcoming designers including Angel Chen, Minjukim, Freja Dalsjø and Paula Mendoza, running until Oct. 4.
Split on two levels, the Live showroom epitomizes the dichotomy of the platform: on the ground floor, the company, which touts itself as “powering the business of fashion,” has installed giant touchscreens that buyers can use to view designer collections, spinning the silhouettes at the flick of a finger or tapping to get a closer look at a detail.
360 degrees imagery
A 3-D rendition of the company’s latest product, a patented mobile instant data capture machine called ORB, is showcased, alongside 360-degree capture cameras and virtual reality headsets.
Upstairs, designer collections are displayed in the non-virtual world. The only visible difference with a traditional showroom is that the reams of printed line sheets are absent. Orders are being briskly tapped out on iPads through the Ordre application.
A screen shot of the Ordre platform
Buyers can view collections, enriched with designer interviews focusing on the looks and details of the collection, a virtual