Paul Surridge Discusses Inspiration for First Roberto Cavalli Collection

MILAN — Paul Surridge’s task at Roberto Cavalli is not a new one — revitalizing a storied company that has gone through a number of changes: a new owner, the departure of the founding designer and the exit of the latest creative director. Surridge admits he has a pragmatic attitude derived from his men’s wear experience, and he describes himself as an “underdog,” fully aware that this is his opportunity to shine as the new creative director of the Florence-based brand, which also marks his first time approaching women’s wear.
Born in England and a graduate of London’s Central Saint Martins, Surridge was most recently creative consultant at Acne Studios, with responsibility for coordination of the men’s wear collections. Before that, he was creative director of Z Zegna from 2011 to 2014.
Previously, Surridge was design director men at Jil Sander, reporting to then creative director Raf Simons. This is where he met Roberto Cavalli’s current chief executive officer Gian Giacomo Ferraris. Surridge honed his skills at Calvin Klein and Burberry, working with Christopher Bailey from 2003 to 2007.
His work, he said, began with a question: “How does Roberto Cavalli’s glamour and sensuality fit in high fashion today?”
In a preview of the collection bowing

Follow WWD on Twitter or become a fan on Facebook.

Read More…
Source: Women’s Wear Daily
Paul Surridge Discusses Inspiration for First Roberto Cavalli Collection

Paul Surridge Discusses Inspiration for First Roberto Cavalli Collection

#fashion

Leave a Reply

Your email address will not be published / Required fields are marked *