December 21, 2017 by Chris Kilkus
Più Collaborates With Kassatex
According to Ernesto Khoudari, the president and chief executive officer of Kassatex, a bath and bedding line founded in 1999, he has long wanted to enter the sleepwear space, and this collaboration with Più Lifestyle, a Paris-based brand known for its stylish pajamas, was the ideal way to do it. It also helped that Khoudari and Valerie Mattos of Più Lifestyle, who used to be an editor at Vogue Mexico, are both are from Colombia.
“Kassatex and Più Lifestyle share an appreciation for meticulously crafted, fine tailored, luxurious yet approachable textiles,” said Khoudari. “As Kassatex long wanted to add a pajama category to its lifestyle brand, a partnership with Più Lifestyle seemed like the perfect, holistic fit.”
Più, which is known for its modern pajamas that come in classic prints updated in bright colorways, has worked with Kassatex to produce more a traditional take on their designs. The line includes the boyfriend shirt along with the Daniella pajama set, which both come in navy, black, white and blue stripes. The line is priced from $130 to $172 and offers customers the option of an embroidered monogram.
This collection, which is available now on Kassatex’s e-commerce site, opens up Più’s distribution, as the brand is currently exclusively