Project Gravitas Launches Work Apparel Collection at Lord & Taylor

Project Gravitas has made the move into retail with the launch of an exclusive collection at Lord & Taylor. This is the direct-to-consumer brand’s first full-fledged department store retail experience.
The Project Gravitas offering, which comes in sizes 0 to 24, is being carried at Lord & Taylor’s Fifth Avenue store in New York, the Washington, D.C., store and online at lordandtaylor.com. The 20-piece collection, named Best of Gravitas, includes a mix of bestsellers as well as the newly released WorkLeisure collection. Designed to perform as luxury work apparel, the inside of the garment feels like athleticwear. Prices range from $175 to $275 and include a blazer, pants, lace blouse, pencil skirt and dresses.
“I launched my company based on my first piece of professional feedback — I needed to find gravitas to be successful, most specifically a wardrobe that made me feel like my best self,” said founder Lisa Sun. “My goal every day is to give more women gravitas and support them so that they believe in themselves and feel gorgeous and confident.”

Founder Lisa Sun (right) and a model in her collection. 
Courtesy Photo

Liz Rodbell, president of Lord & Taylor, said, “Project Gravitas inspires all women to have confidence and sends

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Source: Women’s Wear Daily
Project Gravitas Launches Work Apparel Collection at Lord & Taylor

Project Gravitas Launches Work Apparel Collection at Lord & Taylor

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