Rimowa CEO Alexandre Arnault Looks to Rewrite Luxury Retail’s Rules

LOS ANGELES — Alexandre Arnault is aiming to recharge and perhaps redefine what it means to operate a luxury brand at retail these days.
Arnault, whose father is LVMH Moët Hennessy Louis Vuitton chairman and chief executive Bernard Arnault, rose to cochief executive of Rimowa last year after it was announced the upscale German luggage maker had sold a majority stake to the French conglomerate. The deal made Rimowa the first German maison to enter the LVMH portfolio and ushered in a new direction of sorts with Arnault now helming the business — which counts 150 stores, 13 of which are in the U.S. — and evolving a brand founded in 1898 for the digital age.
Arnault, in town for the opening of the company’s first pop-up concept shop, said the store aims to be a new take on retail. The space is located on Rodeo Drive in Beverly Hills just steps away from its existing store sandwiched between Dior’s men’s and women’s boutiques.
“Indeed it is the first time that we’ve actually done a pop-up and the thinking behind it was really to do something fun, new and exciting compared to what we have in our retail network, which is sometimes a

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Source: Women’s Wear Daily
Rimowa CEO Alexandre Arnault Looks to Rewrite Luxury Retail’s Rules

Rimowa CEO Alexandre Arnault Looks to Rewrite Luxury Retail’s Rules

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