Rome Touches Down in L.A., Courtesy of Fendi

LOS ANGELES — Call it perhaps one final notch on his belt, but Pietro Beccari departs Fendi with one more project solidifying Fendi’s roots in Rome.
The outgoing ceo, who takes up the reins as chairman and chief executive officer of Christian Dior Couture next year, was in Los Angeles for a private preview and dinner Sunday evening at The Getty Center to celebrate Monday’s launch of the Caravaggio Research Institute and an exhibit that’s brought three pieces by 16th-century Italian painter Michelangelo Merisi da Caravaggio to Los Angeles from the famed Galleria Borghese.
“We are very proud of this because normally a collaboration is such where you just pay for an exhibition and dinner,” Beccari told WWD. “I think the meaning of having a long-term partnership over three years is something that’s never been done in Italy. It makes us particularly proud. That’s the first aspect. The second aspect is that Fendi is linked to Rome and we did our best in the last years to tie the name of Rome to the name of Fendi in quite a strong way.”
Fendi said in September it inked a three-year deal with the Roman art museum Galleria Borghese, which would establish a traveling exhibition

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Source: Women’s Wear Daily
Rome Touches Down in L.A., Courtesy of Fendi

Rome Touches Down in L.A., Courtesy of Fendi


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