Salvatore Ferragamo Appoints Paul Andrew Creative Director, Women’s Collections

MILAN — The trifecta format didn’t work.
On Thursday, Salvatore Ferragamo revealed that Paul Andrew, who had joined the company as women’s footwear director in September last year, will now be in charge of the women’s wear ready-to-wear line as well. His first collection for the brand in this new role will bow for fall 2018. Andrew will oversee the development of all women’s product categories, as well as the creative contents of all marketing, communication and image activities.
The appointment was made public after trading hours in Milan, where the Florence-based company is listed. Shares closed down 1.51 percent to 22.79 euros.
In November 2016, Fulvio Rigoni was appointed women’s ready-to-wear design director and Guillaume Meilland as men’s rtw design director. Rigoni debuted his looks on the catwalk in September 2016, but his efforts have received a mixed response, while Andrew’s footwear collections have generally been praised.
“Paul has a dynamic vision for the Ferragamo woman, which he has demonstrated with crystal precision and success in footwear over the past year,” said chief executive officer Eraldo Poletto. “He has a sensitivity for the essential codes and values of the Ferragamo house, and is able to recast and reassert them with an exciting, modern energy. I

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Source: Women’s Wear Daily
Salvatore Ferragamo Appoints Paul Andrew Creative Director, Women’s Collections

Salvatore Ferragamo Appoints Paul Andrew Creative Director, Women’s Collections

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