Salvatore Ferragamo to Host Co-ed Show in February

MILAN — Salvatore Ferragamo is the latest Milan-based label to combine its men’s and women’s shows.
Next February, during Milan Women’s Fashion Week, the Florentine company will host a co-ed runway show to unveil its men’s and women’s fall 2018 collections, designed by Guillaume Meilland and Paul Andrew, respectively.

A look from Salvatore Ferragamo RTW Spring 2018 collection 
Stéphane Feugere/WWD

The show will mark the ready-to-wear debut of Andrew, who was previously women’s footwear creative director and was appointed creative director of the women’s line last October. He succeeded Fulvio Rigoni.
SEE ALSO: Paul Andrew Appointed Women’s Creative Director of Salvatore Ferragamo >>

Paul Andrew 
Courtesy Image

According to a statement from Ferragamo, the decision to unify the two runway shows “reflects the strategy of the brand aimed at harmonizing the men’s and women’s collections in a market which requires a stronger and defined positioning with precise stylistic codes.”
Next February, Gucci, Etro and Jil Sander will be among the fashion houses hosting co-ed runway shows in Milan.
MORE:
The Coed Conundrum: Men’s Sometimes Gets Lost in Dual-Gender Shows: More labels are opting to show on the women’s calendar, presenting challenges for men’s buyers, editors.
Jil Sander Confirms Luke, Lucie Meier as Creative Directors: The first sign of change is that the Meiers will work together on

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Source: Women’s Wear Daily
Salvatore Ferragamo to Host Co-ed Show in February

Salvatore Ferragamo to Host Co-ed Show in February

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