Second Edition of TheOneMilano Smaller — but Potential Seen

MILAN — The second edition of TheOneMilano haut-à-porter trade show in Milan rustled with the intimacy of a quiet boutique. Over the four days of the fledgling luxury clothing and fur show, slightly fewer than 4,000 buyers milled around 150 or so exhibitors showing spring collections across 27,000 square feet.
The merger of two former fairs, MIPAP (ready-to-wear) and MiFur (fur), it was a fraction of the size of February’s edition, as only four fur exhibitors showed for the warm season collections. By contrast, the February show spread across 151,200 square feet and attracted 11,150 visitors to more than 244 exhibitors, 164 of whom sold fur.
“First and foremost, it must grow,” said Elena Salvaneschi, secretary-general of TheOneMilano. Previously, the secretary-general of MiFur, she said she was evaluating strategic paths to take, but expressed confidence in the potential of the new fair to tap market synergies. She cited the PwC research released in February, which showed the Personal Luxury Market growing at a compound growth rate (CAGR) of nine percent from 2015 to 2020. She saw this as evidence that there is room to develop a showcase for commercial luxury fashion because, as, in her view, Milan’s runway and trade shows — which

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Source: Women’s Wear Daily
Second Edition of TheOneMilano Smaller — but Potential Seen

Second Edition of TheOneMilano Smaller — but Potential Seen

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