May 25, 2017 by Chris Kilkus
Seoul’s Night Markets Yield Unexpected Knockoffs
SEOUL — The Dongdaemun night market — a district of buildings here that sells goods well into the wee hours — has begun shilling the unexpected.
Market buildings like Doota and Migliore are venerable mazes of trendy clothes offered at a cheap-fix price. Other buildings wholesale designs as well, with buyers pouring into the markets past dusk while inventory workers haul weighty, plastic-wrapped bundles of garments over their shoulders as they arrive straight from factories.
While facsimiles of Gucci’s ruffle dresses and Céline’s shirting are on offer, there are also replicas of logo merchandise for sale.
While a visit to Dongdaemun in past years may have yielded copies of megabrands with particular resonance in Asia — Louis Vuitton, Chanel and Christian Dior included — these labels are no longer the market’s sole focus.
Now smaller, high-fashion labels are subject to imitation as well — as evidenced during a visit by WWD this week. At buildings like Maxtyle and Pyeonghwa Fashion Town, T-shirts and accessories bearing the names of Marques’ Almeida, Marni, Margaret Howell, Rochas, Acne Studios, Philipp Plein, Off-White and the skate brand Palace were spotted on racks. Most designs are priced under 50,000 Korean won, or about $44.
Some copies, like those of Off-White, take care to replicate the brand’s logo design. Others