Snap Inc., Off-White Debut New Lens for Paris Fashion Week

Snapchat has teamed with Off-White‘s Virgil Abloh on an animated lens, which just rolled out ahead of the brand’s spring show during Paris Fashion Week.
With a nod to Abloh’s penchant for all caps, the “YOUR PHONE c/o VIRGIL ABLOH” lens allows fans to place special effects on selfies and other imagery, rendering them in black and white with cascading diagonal fractures and the titled caption set in the designer’s signature typeface.
Abloh’s lens makes its debut with mere hours to go before Off-White models take the runway — which is somewhat fitting for a designer “of the moment” — and will remain available for a few days during Paris Fashion Week. Interested users can download the latest version of the app from Apple’s App Store or Google Play.
While the filter update may look like a bit of fun fluff, the effort could be serious business.
According to a Snap Inc. spokesperson, the filter was inspired by creative elements of the Off-White fashion label, in particular the unorthodox aesthetic of the DJ and designer. Abloh, who maintains a reputation as “king of social media influencers,” has a knack for knowing what resonates with target Millennials. By bringing his sensibilities directly to the visage of fans

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Source: Women’s Wear Daily
Snap Inc., Off-White Debut New Lens for Paris Fashion Week

Snap Inc., Off-White Debut New Lens for Paris Fashion Week

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