September 18, 2017 by Chris Kilkus
Stuart Redsun Exits Columbia Sportswear
REDSUN EXITS COLUMBIA: Stuart “Stu” Redsun has exited Columbia Sportswear as senior vice president and chief marketing officer after a three-year run.
Reached by phone, Redsun said he was not at liberty to comment. Executives at Columbia Sportswear also declined to comment about his departure and a successor.
In the fall of 2015, Redsun steered the Portland, Ore.-based company back into advertising after a 10-year hiatus. That “Tested Touch” initiative featuring the intrepid chairman Gert Boyle was an investment “north of $50 million,” Redsun said at the time.
More recently, Redsun helped spearhead a social media campaign starring “Baywatch” actor Zac Efron and his brother Dylan. The duo, whose grandparents live in Oregon, shot a short video being interviewed by Boyle who lived up to her no-BS businesswoman reputation. The 93-year-old Boyle gave the pair high marks for their genuine adventurism and manners.
One of the more unexpected initiative’s under Redsun was the appointment of two directors of toughness, who beat out thousands of others to travel the globe for six months weartesting Columbia products. The recruits — ultrarunner and writer Lauren Steele and adventure traveler and sports photographer Zach Doleac — kicked off their world tour with an appearance on “Jimmy Kimmel Live.”