October 4, 2017 by Chris Kilkus
Super Consolidates as Scouting Trade Show
MILAN — A global bazaar of 146 fashion talents plucked from six continents displayed their creative spring collections at the 10th edition of the Super talent scouting and research trade fair at The Mall in Milan’s Porta Nuova area, running Sept. 23 to 25. Fair organizer Pitti Immagine and its collaborators increasingly vet prospective exhibitors for original stories, creativity, culture, craft and social content to fertilize the roots of the fashion system.
“This trade show was born of the idea of doing real scouting,” said Raffaello Napoleone, chief executive officer of Pitti Immagine, the Florentine group that organizes the fair. In his mind, that meant not only connecting promising labels to buyers but also showcasing a pool of talent for recruitment. Many Super exhibitors have already been asked to do special lines for notable brands, Napoleone reported.
Turnover in the women’s fashion sector in Italy grew 1.3 percent in 2016 to 12.95 billion euros, marking the third year of consecutive growth, according to figures by the Italian fashion federation Sistema Moda Italia. Italian women’s fashions continue to increase dependence on export growth as the Italian domestic market remains in contraction. In 2016, exports accounted for 61.3 percent of women’s fashion industry turnover compared