‘Superinfluencer’ Something Navy Soars at Nordstrom

Over $1 million.
That is said to be how much Arielle Charnas’ Something Navy x Treasure & Bond line racked up in sales in less than 24 hours after going live on nordstrom.com, where the collection is carried exclusively, on Monday.
“It’s not our practice to publicly break out sales by individual brands or collaboration,” a Nordstrom spokeswoman said when reached for comment. Charnas declined to comment on financials.
Hours after the collection launched on the retailer’s site, popular pieces that were quick to sellout on nordstrom.com started to populate eBay. A quick search on the marketplace Thursday morning found that certain items are listed for as much as double their original price. (A $199 faux shearling coat is going for $400 on eBay and a camel faux fur topped coat, which also retailed for $199, had a listing price of $325 on eBay.)
Of the 30 ready-to-wear and accessories styles that hit the site on launch day, 23 were still on the site as of Thursday morning and only in limited sizes.
Not all aspects of the launch went smoothly, though. Nordstrom’s e-commerce site had a technical glitch Monday morning and, as a result, the line wound up going online several hours after the

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Source: Women’s Wear Daily
‘Superinfluencer’ Something Navy Soars at Nordstrom

‘Superinfluencer’ Something Navy Soars at Nordstrom


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