Tokidoki Plans to Open 10 to 15 Hotels in China in the Next Five Years

TOKIDOKI’S VACANCY IN CHINA: Devotees of Tokidoki, the overly cute character lifestyle brand, will in future be able to book a room in a Tokidoki-adorned hotel.
Cofounders Pooneh Mohajer and Simone Legno plan to open 10 to 15 Tokidoki hotels in China in the next five years, with the first one expected to be welcoming guests by the end of next year. Chasing young professionals who favor ultra-clean design with touches of art, the company is laying the groundwork for its own affordable luxury hotels. The Tokidoki branded hotel will feature its own designed decor, including hospitality products that will be available for purchase at the hotel. Legno, creative director, said, “It is a 360-degree experience as a designer. I have a graphic design background so I will apply that to stationery for the Tokidoki hotel, as well as a new logo.” (His fine art will also be sprinkled throughout the hotel.)
Tokidoki’s interpretation of Kartell “Ghost” chairs will be in the hotel rooms. The company just unveiled the $480 Louis Ghost chair and the $185 Lou Lo one for children, reimagining the iconic seats that Philippe Starck designed for the company. Legno said, “We will promote it for sure. Why not?

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Source: Women’s Wear Daily
Tokidoki Plans to Open 10 to 15 Hotels in China in the Next Five Years

Tokidoki Plans to Open 10 to 15 Hotels in China in the Next Five Years

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