Tomas Maier to Open Men’s-Only Store, Team With Farfetch

NEW YORK — Next month is going to a busy one for Tomas Maier.
The German-born designer is rejiggering his boutique in Greenwich Village into the brand’s first men’s-only flagship and he’s gearing up for a re-launch of his e-commerce business through a partnership with Farfetch.
In an interview at his Madison Avenue offices here, Maier said the 900-square-foot store at 407 Bleecker Street, which now carries men’s and women’s, is too small to give the brand’s men’s assortment the depth it deserves.
“Our business is 75 percent women’s and 25 percent men’s and every store we have is the same,” he said. “Men’s is always limping behind. But we have a very loyal clientele so it would be nice to have one store in New York that concentrates on them.”
The men’s store will carry the entire Tomas Maier range of ready-to-wear, accessories, footwear and eyewear. “We’ve had the store for two years and it’s too small to display men’s and women’s properly,” he said. “Sometimes it’s not so easy for men to shop in a women’s store, so we’re going to make a real world for men.”
He said, physically, the store “won’t change much” and the interior design, which sports exposed brick, off-white

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Source: Women’s Wear Daily
Tomas Maier to Open Men’s-Only Store, Team With Farfetch

Tomas Maier to Open Men’s-Only Store, Team With Farfetch

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