Unstoppable Injects Fashion Into Under Armour’s Core Line

After teasing it on several earnings calls, Under Armour is ready to finally take the wraps off UA Unstoppable, a fashion-skewed sport-inspired collection that will be available for purchase beginning Oct. 2.
The collection for men and women features technical fabrics and materials such as Gore Windstopper, but in elevated styles and silhouettes.
Kevin Plank, founder and chief executive officer, said on the second-quarter earnings call in August that Unstoppable “amplifies our assortment with more lifestyle silhouettes” and is being viewed as a key initiative for holiday.
Dan Leraris, general manager of men’s training, said Under Armour has been working on the collection for some time and will launch it on the company’s web site and at Dick’s Sporting Goods in the U.S.
“We have an affinity for performance apparel but see an opportunity to continue to expand on our brand’s strength by infusing fashion into the apparel,” he said.
Unstoppable is not to be confused with the company’s high-end fashion collection, UAS, that is designed by Tim Coppens. Core pieces of UAS retail for $129 to $299 with some items selling for $1,500. Unstoppable will retail for $40 to $100.
Leraris said Unstoppable is “still performance-based,” but with “enhanced functionality. We’re adding a layer of trend

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Source: Women’s Wear Daily
Unstoppable Injects Fashion Into Under Armour’s Core Line

Unstoppable Injects Fashion Into Under Armour’s Core Line


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